~a smattering of sarah~

30 Days of Sustainability Breakfast

Posted on Tue, 2006-01-31 16:20 by sarahfelicity
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This morning I went to a "Sustainability Breakfast" hosted by Alcan, to inform the community about the upcoming 30 Days of Sustainability.

The 30 Days - "30 Days That Will Change the World" - are happening in Vancouver during the month of March. There's a whole ton of stuff going on every day, and the vision is pretty big. I hope it totally takes off and establishes Vancouver even more firmly on the path of being a world leader in this arena.

It was fun to see such a big cross-section of folks in the room - it was packed, and full of people that I know from lots of different "circles" in my life. I like when the circles start to overlap!

Not to be critical of a well-intentioned and exciting intiative, but I have to say that I'm kind of disappointed in the web strategy (or more specifically, the timing on it). They've got Raincity Studios working on what will be a kick-ass, dynamic Bryght site, but it's not going to be launched until the end of February. Which is a little late, I'd argue. If the 30 Days people do a good job with marketing and promotion, they'll have people on Google all month trying to find information about what's going on... without an informative site to visit. Darn.

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It smells of corporate penance to me...

Wed, 2006-02-01 00:56 — Darren (not verified)

Alcan isn't exactly reknowned for being a responsible corporate citizen. I know they were only hosting the breakfast, but I'm deeply suspicious. But then, I'm just jaded.

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Actually...

Wed, 2006-02-01 13:10 — sarahfelicity

They are hosting the whole 30 Days, with a fat million dollar sponsorship.

It sounds like they're trying to do good things, albeit in the wake of their inherently environmentally damaging industry. Which is better than not trying, I suppose?

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Actually...not

Wed, 2006-03-01 02:29 — Anonymous (not verified)

They are not hosting with a 'fat million dollar sponsorship'. Rather, they are awarding an NGO with the million dollar Alcan Prize for Sustainability during 30 Days of Sustainability, of which they are only a sponsor.

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About this Site

A hodge-podge of random thoughts, musings, and links – sometimes about social change, sometimes about technology and the web, sometimes about yoga, and occasionally about knitting. Sometimes (because I'm a Canadian girl with deep roots in the British Isles) I even write about the weather.

I'm a yoga teacher, founder of Yoga for Geeks, and a freelance web writer, strategist, and project manager. I also help to co-create the amazing Web of Change Conference, every September in beautiful British Columbia.

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